Personal Service Product :

What’s personal training?

Personal training is the activity conducted by a professional operator called “personal trainer”.
The personal trainer is the professional operator who trains people individually or in small groups during a single unit training session inside or outside a gym facility by means of the use of the gym equipment (barbells, dumbbells, machines) and/or through exercises which use the resistance offered either by one’s body weight or by particular lever arms of the body.

The necessity to benefit from the service of a personal trainer is set way beyond the simple need of having a valuable guide toward the correct execution of training in general and exercise technique in detail thus it extends to a wide variety of goals reachable through the training itself, ex.: body composition improvements (increase or stability of Fat free mass and decrease of Fat mass), development of the different expressions of force (fast force, resistant force, explosive force, etc.), therefore the activity conducted by the personal trainer cannot be limited to its literal meaning but must extend to a wider meaning, which refers to the competences the personal trainer must to posses in order to provide his clients with concrete results in reference to all the goals reachable through, but not only, the personal training session.

Example: if the desired goal through the personal training session is fat loss, it doesn’t matter how correct the training is conducted from a technique-execution point of view relative to the single movements characterizing the exercises themselves. The training itself won’t be beneficial to lose fat if the personal trainer doesn’t have the necessary competences and knowledge on how to set organically:

·• the training session so that it possesses all the “lipolitic” metabolic characteristics (that’s to say, the intensity and volume parameters the training must have in order for all the needed energy to support the muscle metabolism derives mostly from fats and not from glucides and muscle proteins).

·• the Diet and “NATURAL” supplement plans, which are essential to promote fat loss through mechanisms that are different from the ones induced by the training but at the same time act synergistically to optimize the results.

So, why a personal trainer?

1. In order to be guided correctly in exercise execution during the entire single training session and through all training sessions.
2. For correct and fast learning of new exercises that imply new motor schemes.
3. For proper evaluation of the choices involved in training (aerobic and anaerobic), nutrition and natural supplementation in reference to one’s goals and to one’s starting physical shape.
4. For the creation, frequent revising, and individual adjustments of valid and rational training programs based on individual adaptations.
5. For the creation of valid “NATURAL” supplementation programs based on effective supplements and on the optimal methods and timing for their consumption.
6. To monitor fat free mass and fat mass levels obtained through the use of professional equipment. The monitoring step is essential to:

  • have useful data to create a personalized training, diet and “NATURAL” supplementation program. The program is personalized by virtue of the fact that the entire program is created from individual parameters; that’s to say, from the personal fat free mass and fat mass levels by which everybody is different and therefore different will be the program as well since it’s personalized.
  • verify over time the quantitative changes the entire program has induced on the fat free mass and fat mass levels.

Having been able to observe the conduction of this profession (personal training) by colleagues in this field (by virtue of the personal experience I’ve gained through the years as a personal trainer inside fitness centers in both Italy and in U.S.), and having been able to attend specialized courses for personal trainer qualifications, I have identified how the conduction of this profession is limited to the literal meaning of its definition: “personal training”.
This means that the “personal training” service is limited to the specific context of the training session only.

For this reason, “personal training” doesn’t completely match my professional activity. It’s only one of the factors that contribute to the make up the full spectrum of my work. So my work is not limited to supplying a simple service (personal training), but instead consists of supplying and guaranteeing a service-product: “THE PERSONAL SERVICE PRODUCT”.

.PERSONAL SERVICE PRODUCT: Etymological significance, functional and constitutive model

The etymology (See graph of etymological model) of its name derives from words indicating some of the constitutive elements of its structure, and the alliance of these words make up the functional significance (See graph of functional model) of such a service-product: PERSONAL SERVICES functional to reach a PRODUCT: “the result”, which consists of body composition improvement, whereas the services and the product represent both the object and the essential constitutive elements of the PERSONAL SERVICE PRODUCT. (See graph of functional and constitutive model together)

The Personal Service Product is therefore given by a certain number of services finalized to obtain a product; and the entity, services-product, represents both the object of the Personal Service Product and its constitutive elements. (See graph of constitutive model).

As a bodybuilder and a man of science, I know the potential and the effects that particular training typologies (aerobic and anaerobic), diet and “NATURAL” supplement strategies exert on body composition. Considering that 90% of the people attending fitness centers and/or requiring a personal trainer aim to promote the improvement of their body composition, the product-result guaranteed by the services characterizing the PERSONAL SERVICE PRODUCT is constituted by the body composition improvement.

PERSONAL SERVICE PRODUCT: The structure

SERVICES
1. Screening
2. Planning
3. Personal training
4. Monitoring
5. Adaptation

1) Screening: screening consists of an initial evaluation of body composition through the estimation of the quantitative levels of fat free mass and fat mass obtained by the use of professional equipment.
Importance of screening: it’s fundamental to supply all the useful data needed for the “planning phase” so that the planning process itself can be individualized toward the real and present body composition conditions (fat free mass and fat mass) of the individual.

2) Planning: planning means to put the operative basis in place to be functional in reaching the goal through the means and methods that are well organized according to the data from the screening phase.

LEARN MORE ABOUT THE “PLANNING” PHASE

 

3) Personal training: that’s to say the development of the entire weight training session under the supervision of the personal trainer (me) conducted ONE-ON-ONE.
The development of the weight training session under the supervision of a personal trainer is necessary to:

a. Assure the correct creation of new motor schemes required for the execution of new exercises.

b. Erase incorrect motor schemes, incorrect movement rhythms and incorrect respiratory patterns which mould the wrong dynamic and structure of the movement pattern required for the exercise execution, and finally restructure all of them correctly.

c. Make sure the weight training session always maximally stimulates the muscles through the execution of different exercises for the same muscle group that requires different, and specific, work angles, different positions of the trunk in respect to the vertical axis of gravity, and different degrees of rotation of the limbs (upper and lower limbs) in respect to their longitudinal axis so that determine a varied and selective muscular recruitment among the agonist muscles acting on the same joint, or among the different muscle heads belonging to the same muscle group, thus allowing, within the same weight training session and among different weight training sessions, the biomechanical solutions offered by the exercises, or exercise variants, that can be different in order to avoid the possibility of the muscles undergoing the same kind of training stimulus, which will reveal to be unbeneficial and even risky when it’s prolonged over time.

d. Fix the weight training intensity parameters in a specific way to stimulate the precise hormonal-metabolic pattern required to accomplish the desired morphological adaptation (increase or stability of Fat free mass and decrease of Fat mass)

e. Make the proper evaluation and choices in revising workloads. This is necessary when the improvement of one’s self training threshold reaches a point where the previous workloads are no longer sufficient to reach the training intensity required to accomplish the desired goal.

f. Make the training session continually stimulating, not only from a muscular point of view but also from a psychological-motivational point of view whose decline or absence is responsible for the lack of results, possible injuries, and frustrating abandonment.


4) Monitoring
This is practically the same as the “screening” phase but it assumes a different functional meaning from the screening. While the body composition measurements taken during the screening phase aim to “obtain” useful data in order to employ solid, rational, and scientific foundation to the entire program, the body composition measurements taken on the monitoring phase aim to “quantify” the changes the entire program has determined on the body composition.

5) Adaptation
It’s the way that allows a revising of the entire program (weight training, aerobic training, “NATURAL” supplementation plan and diet) in a way that’s even more specific toward the desired goal since starting from both the knowledge of the individual responses to the program (detected in the monitoring phase) and of the discrepancy from the responses that would represent the accomplishment of the goal. This allows specific re-adjustment.

SEE THE OBTAINED RESULTS

PERSONAL SERVICE PRODUCT
Anna Serra
Sandro Angioni
Nicola Cogoni
Fabio Corda
Dott. Luciano Tamburini
Angelo Bisesti
Micaela Frau
Anna Deiana
Salvatore Idda
Marco Maxia
Ciro Formisano
 

All "Before" and "After" photographs have been shot by Doctor Francesco Casillo except for those portraying the 3 cases of Virtual Service Product which being characterized by a distance working relationship has not allowed Doctor Francesco Casillo to their direct shooting, being therefore such photographs produced by someone else and then sent to Doctor Francesco Casillo.